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13 Videos
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Barbara Lang Discusses Target Market For RTR Ideas

  • Barbara Lang - Interview - RTR Ideas
  • Barbara Lang, founder of RTR Ideas, offers a wide range of experiences, including 10 years as a c...
  • I wasn't looking for the consumer who walks into Borders, I was looking for a person who was in the ...
  • 8/9/2006

Barbara Lang Shares Thoughts on Consumer Experienc

  • Barbara Lang - Interview - RTR Ideas
  • Barbara Lang, founder of RTR Ideas, offers a wide range of experiences, including 10 years as a c...
  • Consumers today, they want experiences. Yes, they want meal solutions, yes, they want an easy way t...
  • 8/9/2006

Barbara Lang Discusses Difference Between Food Ser

  • Barbara Lang - Interview - RTR Ideas
  • Barbara Lang, founder of RTR Ideas, offers a wide range of experiences, including 10 years as a c...
  • There is a big difference between food service and food manufacturing and retailing; very, very diff...
  • 8/9/2006

Barbara Lang Discusses Challenge of Conveying Prod

  • Barbara Lang - Interview - RTR Ideas
  • Barbara Lang, founder of RTR Ideas, offers a wide range of experiences, including 10 years as a c...
  • Industry lingo in telling your story, you know telling a story can be very hard on a product and tha...
  • 8/9/2006

Barbara Lang Shares Risks Associated With Product

  • Barbara Lang - Interview - RTR Ideas
  • Barbara Lang, founder of RTR Ideas, offers a wide range of experiences, including 10 years as a c...
  • When you start selling a product and you're on premise, it's a separate mindset and a separate busin...
  • 8/9/2006

John Bello States Consumers Will Spend More If The

  • John Bello - Lecture - SoBe
  • John Bello is the co-founder and Chief Executive Officer of South Beach Beverage Company. He bri...
  • Well, you're paying more for it because you think it's organic, because you think it's good, right? ...
  • 5/5/2006

John Bello Discusses Decision To Add Herbal Ingred

  • John Bello - Lecture - SoBe
  • John Bello is the co-founder and Chief Executive Officer of South Beach Beverage Company. He bri...
  • I was reading in a magazine when I was skiing. Shape magazine that talked about, if you want to imp...
  • 5/5/2006

John Cannon Discusses Research Methods To Create N

  • John Cannon - Lecture - Nestle USA and I
  • John Cannon is the Business Development Director at Nestle USA. Prior to his role in business dev...
  • So you are an international major food company. You want to bring a product to market. What do you...
  • 10/1/2005

John Cannon Discusses Why Nestle Is Going After Up

  • John Cannon - Lecture - Nestle USA and I
  • John Cannon is the Business Development Director at Nestle USA. Prior to his role in business dev...
  • But the spectrum that we weren't fulfilling in trying to figure out what the needs are as we invent ...
  • 10/1/2005